Article by Dexter Michael Tittil
In light of the global pandemic; Covid-19, I have a quick question for you. Do you think your business is ready for what is to come? At the beginning of 2020 we all had grand plans for a brand new decade. We were planning for expansion, we told everybody who would listen that this is our decade! I know that I for one thought this was going to be my decade! But let me ask again, do you think your business is ready?
Everything is about to change. Some might say for the worst but being the optimist that I am, I would like to hope that it will be for the better! Allow me to explain. 2020 is the year that businesses will be forced to transition online. From remote working environments for employees to remote shopping environments for customers, businesses will need to adapt to a world which has changed whether we like it or not.
Now, I have some good news sprinkled with some bad news for you. Getting your business online can be easy, but only if you have processes in place. It’s more than just being able to accept online payments. The logistics of e-commerce is what I’ve seen over the years as a major hindrance for established businesses to fully embrace what has become a multi-trillion dollar industry. Quick tip for you, treat this online venture as a new business rather than just an extension of your existing business.
The purpose of this article is to assist at least one business owner out there, so I’m going to outline what can be done right now! Let’s use what ever downtime we have to strategize. Let’s focus on the staff we have at the moment and find ways which can maximize their productivity both during and after this crisis. Let’s ensure that our brand can stand on its own online. The future whether Covid-19 happened or not was always going to be digital and online. Therefore let’s ensure that your brand can speak for itself in a digital world. Let’s adapt our products and services to a digital market place.
In 2020, international customers will be able to purchase your goods much easier than previous years, however this also means that your customers are now able to purchase from international companies just as easily. What does this mean for you? Competition! Are you ready for competition? With companies such as Amazon offering delivery directly to most countries worldwide, you need to take international competition into account. I don’t know about you but I love competition. It helps keep my business in a constant state of innovation. With the pandemic, I’m seeing a lot of potential for growth internationally for my business. I run a service based business, which means once I’m able to adapt, I’ll be able to offer my services to anyone in any country. I hope by reading this article you are also seeing the world of possibilities out there!
There is one major consideration to be had right now. Not every business that entered this crisis will make it out the other end. This article is meant to motivate you to do what it takes to keep your business afloat, however I must now touch on a harsh reality. Your current business may not survive. That’s just something to accept. Please realize when it’s time to let go of the old idea and pivot into a new business model. I don’t think any business owner reading this is still doing the same exact business they initially started, and if you did then kudos to you for being able to achieve what most of us haven’t. For everyone else, let’s innovate and get to the other side with money in our pockets and a business which we can be proud to say made it through one of the worst pandemics to hit mind kind in centuries.
2020 is still your year! It’s the year that hundreds of thousands of people will have easy access to your products and services. It’s the year that will make or break some businesses as well. Which would you choose? I do hope that you choose to evolve because the future is here!