PORT OF SPAIN, Trinidad, May 8th 2019. Immortelle Beauty, the nine-year-old cosmetics company that aims to bring “A Little Local Luxury” to the beauty market, will open the doors of its first retail store, The Immortelle Beauty Bar, on Thursday May 9th 2019 at The Shop at The Normandie in St. Ann’s, Port of Spain.
“Opening our own retail space has long been a goal of mine,” said Founder and CEO of Immortelle Beauty, Kathryn Nurse, a cosmetic chemist and confessed beauty junkie. “We sell in other retail locations across Trinidad and have our own online store, but beauty products are best experienced in a space where you can take the time to play and explore, and get your questions answered directly from brand representatives.”
The focus of the store will be the Beauty Bar, a special area at which customers will be able to interact with and experience products directly. The store space, designed by Sophie Charles-Barber, an experienced spatial designer, speaks directly to the aesthetic of the brand: high-end Caribbean beauty.
The opening event, which takes place from 4:30 pm to 7:30 pm, serves a dual purpose, as this will also be the first time the brand’s newest fragrances in their cornerstone bath and body line, “The Esscentials”, will be available to the public. The two new fragrances — Nectar + Spice and Golden Sage + Lavender — are unisex offerings and mark the first time that the brand has created products with men in mind. The new fragrances join six other decadent scents that have captivated women around the world.
In addition, the store will feature spotlight brands in the areas of beauty and home décor. Classy Gents men’s grooming products, Rodco Home Essentials soaps and Kylex Naturals hair products make the Immortelle Beauty Bar a one-stop-shop for all things beauty. Very Verde TT’s hand-poured concrete home décor items and The Inside Jungle’s lush potted plants will also be available for sale and will allow customers to literally “shop the look” and take home pieces of the store’s décor and aesthetic.
For more information on Immortelle Beauty, call (868) 716-8990 or visit www.immortellebeauty.com
About Immortelle Beauty
Immortelle Beauty is a Caribbean cosmetics company founded in 2010 by cosmetic chemist, Kathryn Nurse, with the aim of bringing “A Little Local Luxury” to West Indian women. The company develops, manufactures and packages an aspirational Caribbean lifestyle and aimed at women who want to feel the warmth of an authentic Caribbean experience, while empowering themselves through beauty.
Our cosmetics are all 100% made in Trinidad & Tobago and prove that sophisticated and local are not mutually exclusive concepts. In addition, Immortelle Beauty is a company that has a local mindset, but strives to cater to international standards. Through our local products and chic presentation, we truly bring the concept of affordable local luxury to the Caribbean.